What Is the Kelly Criterion?

Introduction

The Kelly Criterion is a mathematical model designed to help determine the optimal stake size when an advantage is present. Its core aim is to enhance long-term capital growth while managing exposure to risk. The framework is grounded in probability theory and expected value, offering a structured methodology for fund allocation in contexts such as investing or wagering.

Key features of the model:

  • Calculates the proportion of available capital to allocate based on estimated edge and odds.
  • Relies on an accurate assessment of the probability of a successful outcome.
  • Intended to help reduce significant drawdowns during unfavourable sequences.
  • Often applied in long-term strategies with measured risk exposure.
  • Can be adjusted through fractional use (e.g. half-Kelly) to allow for more moderate capital management.
  • Requires discipline and consistency in its implementation, particularly in the calculations involved.
Kelly Criterion strategy

This model offers a methodical approach to position sizing with the objective of achieving sustainable capital growth. While it does not eliminate losses, it is structured to reduce the likelihood of ruin and support more rational fund management. It may be suitable for individuals working with credible probability estimates and aiming to optimise long-term outcomes.

How to Calculate the Kelly Criterion Formula

Examples Using Real Numbers

Optimal Stake Formula

Indicates the percentage of the bankroll to stake on a given value opportunity.

Focus on Long-Term Growth

Aims to grow the bankroll over time through mathematically guided staking.

Risk Management Tool

Limits excessive risk when operating with a finite bankroll.

The Kelly Criterion is a mathematical model used to determine the optimal percentage of capital to stake based on the probability of a successful outcome and the available odds.

The formula is as follows:
f = (bp - q) / b, where:

  • f – the fraction of the bankroll to be staked; a value above 0 suggests a positive expected value, while a value below 0 implies no stake is advised
  • b – the net return per unit (e.g. for odds of 3.00, b = 2); this reflects the profit excluding the original stake
  • p – the probability of success (as a decimal); accurate estimation is crucial for effective application
  • q – the probability of failure (1 − p); higher values indicate a greater risk of loss

For instance, if you assess that a team has a 60% chance of winning and the odds are 2.50, then:

  • b = 2.50 - 1 = 1.5; this represents the net return per unit staked
  • p = 0.60, q = 0.40; probabilities should be derived from data or analytical assessment
  • f = (1.5 × 0.60 − 0.40) / 1.5 = (0.90 − 0.40) / 1.5 = 0.50 / 1.5 ≈ 0.33; this indicates that around 33% of the bankroll may be staked

Therefore, under this model, a 33% stake would be calculated as optimal in this scenario.

Summary table with selected Kelly Criterion examples:

Event Odds Win Probability (p) Net Profit (b) Kelly % Recommendation
Team A vs Team B 2.50 60% (0.60) 1.50 33% Consider staking
Match X vs Match Y 3.00 40% (0.40) 2.00 20% Consider staking
Event C 2.20 45% (0.45) 1.20 −2.5% Advised to skip

Note: The formula relies on realistic and well-informed probability estimates. Misjudgements may lead to suboptimal outcomes and financial losses.


In practice, many opt for a fractional Kelly approach (e.g. half the calculated percentage) to reduce volatility and smooth bankroll fluctuations.

This method is frequently used by sports analysts and experienced bettors, but it requires disciplined bankroll management and careful value assessment prior to any decision.

Examples of Application in Sports Betting

The Kelly Criterion can be practically applied in various sports scenarios to determine bet sizing when there's a perceived edge. The following examples illustrate how calculated stake percentages are derived from probabilistic insights.

A bettor estimates a football team has a 55% chance of winning, while the bookmaker offers odds of 2.10. According to the model, the recommended stake would be approximately 10.5% of the bankroll. This reflects a scenario where a statistical edge is identified and quantified.

In a tennis match, the perceived probability of the favourite winning is 70%, while the odds available are 1.80. Calculations suggest a stake of 12.5% of the bankroll, indicating a measured opportunity when value is present, based on probabilistic input.

For a basketball event where the win probability is assessed at 50% and the odds are 2.00, the model recommends no stake. This highlights its role in avoiding wagers where no expected advantage is calculated.

In an accumulator consisting of multiple selections, each offering independent value, the methodology can be applied to determine an aggregated probability and suggested stake size. With an estimated success rate of 35% and cumulative odds of 3.50, the derived stake would be 10% of the bankroll.

These examples demonstrate how the Kelly-based approach can assist in managing bet sizes effectively when there is a justifiable statistical rationale. The model requires accurate probability assessments and is best suited for a data-driven strategy in betting.

Full Kelly vs Fractional Kelly

The Kelly strategy, a capital allocation method, seeks to optimise long-term growth by determining the ideal stake size based on expected value calculations. It is generally applied in two forms: full and fractional, each offering a distinct framework for risk management.

In the full version, the entire calculated portion of available capital is allocated according to the formula. This method can support maximum capital growth if the underlying probability assessments are accurate. However, it also introduces a higher degree of capital volatility.

The fractional model applies a fixed percentage of the full stake — for instance, 50% or 25%. This more conservative approach is intended to reduce volatility and is often used in scenarios with less certainty around estimations. It may, however, limit the rate of portfolio growth.

When inputs are imprecise, using the full method may result in sharp losses and increased instability. It generally requires confidence in the data and understanding of probabilities to be applied effectively.

A fractional approach allows for greater flexibility in capital management. It can be tailored to match varied risk preferences and may help mitigate the psychological strain of high drawdowns.

In summary, the full strategy may suit situations where there is high confidence in estimations and a focus on growth maximisation, whereas the fractional alternative may be preferable for cautious planning and cases of incomplete data. The choice depends on both risk tolerance and the reliability of the analysis.

Advantages of the Strategy

The Kelly Criterion is a mathematically derived framework used to inform decisions regarding stake sizing in betting and investment. It is designed to optimise capital growth over time and has been applied across domains including financial markets and sports betting.

This approach seeks to maximise the expected logarithmic growth of funds. It is particularly applicable in situations involving outcomes with a positive expected value.

It provides a balance between risk exposure and potential return. By sizing positions based on both probability and expected value, it aims to limit the likelihood of significant capital depletion.

The model is underpinned by probability theory and has been extensively discussed in academic and financial literature. It is regarded as a rational method of stake sizing by analysts and quantitative strategists.

The strategy can be adapted to a variety of probability-based scenarios. Its flexibility allows it to be used in straightforward betting contexts as well as more complex financial models.

By calculating an optimal stake, the approach can help avoid excessive risk-taking, particularly in contrast to more aggressive staking systems or instinctive decision-making.

In summary, this framework offers a structured and quantifiable approach to stake management. It may be suitable for those with reliable estimates of probabilities who are aiming for long-term consistency and a measured exposure to risk.

Limitations and Practical Considerations

The approach commonly referred to as the Kelly Criterion is based on mathematical principles aimed at bet sizing optimisation. While analytically robust, it is not without practical limitations and associated risks that users should be aware of.

Its effectiveness is highly contingent on realistic and precise probability assessments. Inaccurate estimates may result in disproportionate bet sizes, potentially undermining the overall strategy.

Although designed to optimise long-term capital growth, the method does not assure short-term consistency. It may involve fluctuating returns and exposure to temporary drawdowns.

Applying this model effectively requires numerical accuracy and analytical capability. For some users, especially without supporting tools, implementation in real-time settings may be challenging.

Using the full recommended stake may lead to notable volatility in capital. For this reason, many practitioners adopt fractional versions of the model to limit exposure.

The framework assumes unlimited liquidity and precise stake placement. In actual markets, however, platform limits and rounding requirements can restrict its full effectiveness.

In summary, the Kelly-based method offers a structured and logic-driven model for bet management. Its application requires accurate estimations, a long-term outlook, and a clear understanding of market contexts. It is not universally applicable and should be used with care and adaptation to real-world conditions.

Frequently Asked Questions (FAQ)

The Kelly Criterion is a formula-based approach used to determine the proportion of capital to allocate to an investment or wager, aiming to maximise long-term capital growth. It incorporates the estimated probability of success alongside the risk-to-reward ratio.

The formula is f = (bp – q) / b, where:
f represents the fraction of capital to be staked,
p is the probability of a favourable outcome,
q is the probability of an unfavourable outcome (1 – p),
b is the net odds received per unit staked.
Reliable probability assessments and accurate odds are essential for this method to be effective.

This method facilitates capital allocation by targeting long-term growth through compounding returns. It also seeks to minimise the likelihood of total capital loss by avoiding overexposure.

The effectiveness of the model depends on accurate probability estimates. Inaccurate assumptions may result in excessive stakes, potentially increasing capital volatility and exposure to loss.

The approach requires familiarity with probability concepts and risk management fundamentals. As such, it may be more appropriate for individuals with some prior experience rather than complete beginners.

When implemented with realistic expectations and well-informed inputs, the strategy may contribute to consistent capital growth over time. However, it does not eliminate risk entirely and does not offer guaranteed outcomes.